Practitioner Hub and News from JAMA

Welcome New Members! A Warm Hello from Chris Davies & the JAMA Team

A huge welcome to all our new JAMA members! We’re absolutely delighted you’ve joined our tribe of talented acupuncture practitioners. All new members receive a personal welcome email from us – we know how easy it is to miss something important while juggling busy schedules. So, think of this blog post as a gentle second hello to make sure nothing important gets overlooked! Our CEO, Chris Davies, can’t wait to connect with you personally. Expect a friendly phone call or message soon—he’s eager to learn about your journey, hear your ideas, and welcome you into the community. What’s Next? Once you log into the Members Area, everything you need is right there – your dashboard, policies, insurance info, journals, sharps disposal service and more. If you’re wondering where to start, just begin exploring – think of it as discovering a treasure trove. Also check out the AAC Shop for the latest CPD courses! Acupuncture Regulatory Authority ARA, previously (BAF) As a JAMA member, you’re also automatically part of the Acupuncture Regulatory Authority (ARA)—previously known as the British Acupuncture Federation (BAF). The ARA is a powerful coalition of leading UK acupuncture organisations that meet several times a year to advocate for our profession, drive best-practice standards, and strengthen our influence in healthcare policy. Follow the Facebook page for information and more! Insurance without the Hassle We’ve teamed up with Balens to offer the ARA Affinity Scheme insurance – great coverage, great value. Just download the form, give it a quick fill, and send it back. If you get stuck, ring Balens on 01684 580771 and ask for the “ARA Affinity Scheme” team – they’ll sort you out. Promote Yourself, Your Way Fancy showing your association membership off? Download our official logo from the Marketing section and add it to your website, email footer, or business card. Want clients to find you? Use the “Add Your Clinic” feature and choose how much to reveal – gradual visibility works well. Sprinkle keywords like “Acupuncture” into your profile to help your Google search ranking. Every little bit helps! Grab Your Member Certificate Your official JAMA Member Certificate is waiting for you in your dashboard. Be proud – print it, frame it, and show it off. It’s your badge of dedication and professionalism. The Clinician We produce a journal twice a year – March and September for all our members which are sent by post, free of charge, as part of your membership. You can also take a look at The Clinician on our website. We are always looking for writers and if you would like to write an article for us please email articles@aac-org.uk. Stay in the Know & Connected Make sure your mailing and contact details are all up to date so you don’t miss our journals or announcements. Then swing by our Facebook groups – whether you prefer private chats or public updates, we’ve got spaces for both: If you ever need help, chat with us at admin@jama.org.uk, or ring 0843 507 0123. If we don’t pick up, leave a message – we’ll call right back. We’re so happy you’re here. Let’s make great things happen together!

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Kate Middleton’s Embrace of Acupuncture: A Royal Endorsement of Holistic Healing

In a heartfelt revelation during her visit to Colchester Hospital on July 2, 2025, the Princess of Wales, Kate Middleton, shared her personal journey with cancer and the role acupuncture played in her recovery. Having previously turned to this traditional Chinese medicine technique to alleviate severe morning sickness during her pregnancies, Kate found solace in acupuncture once again amidst her cancer treatment . Kate’s candid discussion highlighted the significance of personalised care in cancer recovery. Her acknowledgment brings to light the growing acceptance and integration of complementary therapies in mainstream healthcare. At JAMA, we recognise the profound impact such endorsements have on public perception and the potential they hold for advancing integrative medicine. In line with this, we were honoured to host a CPD course led by NHS acupuncturist Robin Sunley, who specialises in oncology care at James Cook University Hospital . Robin’s expertise provided invaluable insights into the application of acupuncture in cancer treatment, bridging the gap between traditional practices and modern medicine. We’re committed to ensuring our members are at the forefront of safe, effective and evidence-informed care. As we continue to champion the integration of acupuncture in comprehensive care plans, we invite our community to share their interests. What CPD courses would you like to see in the future? Whether it’s fertility support, pain management, or mental health, your feedback is instrumental in shaping our offerings. Together, let’s continue to elevate the practice of acupuncture and its role in holistic healing. For more information on our upcoming courses and events, please visit our website: Shop

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New CPD Courses Now Available: Botanicals, Business and Bio-Chem

At JAMA, we’re always looking ahead — expanding our CPD offering to help practitioners stay sharp, relevant, and inspired. We know that great acupuncture isn’t just about technique. It’s about understanding the science, building a thriving practice, and offering holistic care that evolves with the times. That’s why we’re excited to introduce three brand-new CPD courses, now available in the shop: Biochemistry of AcupunctureSetting Up PracticeCosmeceuticals for Acupuncturists Each course is built to support your professional growth from a different angle — whether you want to deepen your scientific knowledge, establish a strong business foundation, or broaden your clinical toolkit. Biochemistry of Acupuncture Why it matters: Ever been asked “How does acupuncture actually work?” This course gives you the language, knowledge, and evidence to answer with confidence. You’ll explore the chemical and physiological mechanisms behind acupuncture’s effects — from neurotransmitters and neuropeptides to inflammation pathways and pain modulation. Perfect for: Practitioners who want to bridge the gap between Eastern practice and Western science — and communicate their value with clarity. Setting Up Practice Why it matters: Being a great acupuncturist is only half the story — setting up a successful practice requires a plan, a process, and a whole lot of practical know-how. This course walks you through the steps of launching or refining your own clinic, with real-world tips on compliance, marketing, booking systems, and more. Perfect for: Newly qualified practitioners, or those ready to move from employed roles to independent practice. Cosmeceuticals for Acupuncturists Why it matters: The line between beauty and health is becoming more integrated — and patients are increasingly seeking holistic, skin-focused care. This course introduces the world of cosmeceuticals: potent skincare products that sit between cosmetics and pharmaceuticals. Learn what they are, how they work, and how they can complement acupuncture treatments, especially in facial and aesthetic practice. Perfect for: Acupuncturists interested in facial acupuncture, dermatology, or expanding their clinical offering with skin-focused treatments. Why These Courses? Because modern acupuncturists wear many hats: clinician, communicator, educator, entrepreneur. These new courses reflect that reality — offering insight, strategy and clinical skill in equal measure. Explore the full course details and book your place at:aac-org.uk/shop

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